F4D Award

Juliet Guo

Juliet Guo is the Founder and CEO of Sandriver. An Inner Mongolian native, Juliet has built the brand's own sourcing base of 30 local herding families, some of whom operate on Guo family-owned grasslands. Setting itself apart from global fashion giants, Sandriver proudly hones its niche role in the industry by merging the traditional sophistication of cashmere with the innovation of modern fashion and empowers women.Its creative team comprises a dynamic group of international designers and artists, including world-renowned Japanese designer and multiple fashion award recipient Junko Koshino, French-Columbian artist Francesca Brenda-Mitterrand, and German and Chinese fashion designers Antje Weidner and Qin Wanyu. The brand continues to attract attention on an international scale and has been presented at major fashion shows in both Tokyo and Paris. Sandriver's collections are carefully studied to meet the needs of women and men of all lifestyles, and suit a variety of budgets and tastes for original designs.